Toni Brown Sansevero__ 
        The Profit Machine

AUTOR: Toni Brown Sansevero

Toni Brown Sansevero was born in 1946 in São Paulo, Brazil. He graduated as an Engineer with a Masters in Business Administration. In 1990 he was invited by the ABB head office to restructure companies in Europe.

He arrived in Europe, bringing in his luggage a secret to turnaround companies into profitability. After a successful result in ABB Spain, Toni’s fame, as restructurer, resounded in Germany and Siemens strongly courted him.

At the end of 90´s Siemens was having problems in South America.Toni accepted the huge challenge. The results in two different factories, Colombia and Brazil, were even more successful. He delivered two spectacular turnarounds and eight years of profit in a row.

His next mission would be in Portugal. However, his boss decided on a last minute change to an important factory in Germany, and less than eight months later, Toni found himself abruptly fired! In view of, and in contrast to the results he had delivered so far, the arguments presented by Siemens for this action, were not convincing. Investigation about the real reasons had to be taken to a higher level. Moving to Madrid where the competion had three factories, ethical reasons forced him to plunge into the activity of writing. He found the necessary strength to restore his reputation by writing a book describing his view of what had happened in Germany. He ends The Profit Machine-Part I Siemens and the Bribery, sending the book to the top management of Siemens.

Toni faces important and actual issues like mobbing, the retirement syndrome, and the root causes of fraud in corporations. He openly explains how his personal life and values were impacted and how he confronted and overcame them.

In the Part II- The Revelation - he will disclose his secret to use profit as a strong weapon to save jobs.

TÍTULO: The Profit Machine

Power Transformer world wide 1991.

“Without you I did not know how to manage the restructuring process”… CEO ABB Transformer Spain 1993.

“We have to clone Mr Sansevero, he is from other galaxy”. Siemens Andean Annual Convention 1999.

“Elected the best General Manager by a German HR company among 80 candidates world widely”… CEO Siemens Power Transformer 2000”.

“Spectacular turn around! An example to be followed by others” …CEO Mercosur Annual Convention 2002.

“I want you in Siemens Nürnberg even not speaking German”…CEO Siemens Power Transformer 2004.

LEER UN FRAGMENTO: The Profit Machine

After less than eight months Toni met Dr. A, his boss, in Erlangen. Dr. A was 40 years old, had recently joined the Siemens group, with a background of purchasing before he escalated to top management.

They were both now working in Nurnberg so it sounded strange for the meeting to be held in Erlangen, but Toni thought that it was the follow-up meeting he had asked for while he was on a business trip in Brazil. Several circumstances had delayed this meeting for approximately two months. When they met, Dr. A treated Toni coldly, with a forced smile that looked like he was hiding something.

The company in Nurnberg was losing a lot of money and needed a revolution to turnaround the result. Toni found that he was in a nest of vipers. He was trying desperately to change two managers who had participated in the creation of the status quo. He knew he was in a minefield, making enemies in every direction he turned. Sustainable changes in an organization where the status quo had been a holy tradition for a long time would inevitably create conflicts and enemies. Toni was taking too great a risk, allowing his boss to be fed by his enemies during the last two months. Everybody knew he wanted to radically change the product, process and people.

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